Quality hygiene care for industry & home
Washing soaps, detergents, liquid dishwashing cleaners & fabric conditioners: competitive quality at affordable prices.
Quality hygiene care for industry & home
Washing soaps, detergents, liquid dishwashing cleaners & fabric conditioners: competitive quality at affordable prices.
78+ Years of Serving Communities
Clean. Trusted. Since 1948.
We bring affordable soaps, detergents, and cleaners to homes and businesses across Pakistan.Quality you can count on: decades of trust, from our family to yours.
Yaqub Group traces its roots back to 1948, when Chaudhry Yaqub founded Yaqub Soap Factory on the outskirts of Multan, starting what would become a lasting legacy. Over the decades we broadened our range to include washing soaps, detergents, liquid dishwashing cleaners, fabric conditioners, and related household care, with competitive quality at prices families can afford. We continue to support a more hygienic environment for households and communities across Pakistan, grounded in the same care that shaped our earliest years.
- Quality across household and industrial lines
- Skilled teams working to serve customers every day
Serving since 1948
Hygiene and trust, rooted in Multan
Yaqub Soap Factory is the Yaqub Group home for household care: trusted formulations, fair pricing, and teams who stand behind every product line. We work with retailers and families who expect honest quality without compromise.
We also produce hand wash, sanitizers, phenyle, and toilet cleaners alongside our soaps and detergents, so trade partners can stock related household lines from one relationship.
Clear procedures, safe working conditions, and training on the floor keep batches consistent from week to week. Decentralized teams own their stage of the process, from inputs through dispatch, so issues are handled close to where they arise.
Our values
Five principles shape how we manufacture, collaborate, and show up for customers across Pakistan and beyond.
Responsibility
We stand behind our products, our people, and the customers we work with.
Teamwork
One shared goal: reliable quality, clear communication, and support across every function.
Integrity
Honest processes, fair dealing, and consistency customers and partners can count on.
Diversity
Different perspectives strengthen how we innovate, decide, and serve wider audiences.
Customer Centricity
Households and trade partners stay at the center of how we design products and support.
Our vision
To be the reliable house of products that brightens your pride.
Our mission
To provide quality hygienic care at affordable price for your entire family.
Product range
Our Products
Beauty soaps, detergents, hand wash, sanitizers, phenyle, and toilet cleaners for homes and trade partners across Pakistan.
Yaqub Group
Our Business Divisions
From household essentials and packaging to authentic spices, community outreach, and healthcare. Each arm of the Yaqub Group shares the same commitment to quality, integrity, and the people we serve.
Yaqub Group: A Legacy of Quality and Care
Since our inception in 1948, the Yaqub Group has evolved into a diversified enterprise dedicated to enhancing the quality of life in Pakistan. Through our commitment to industrial excellence and social responsibility, we strive to serve our nation with integrity and innovation.
Yaqub Soap Pvt. Ltd.
For over 75 years, Yaqub Soap has been a cornerstone of Pakistani households. From high-performance laundry solutions and detergent bars to premium beauty soaps and powders, we remain steadfast in our commitment to delivering uncompromising quality and purity in every product.
Yaqub Packages
Yaqub Packages provides cutting edge, durable, and innovative packaging solutions tailored to meet the evolving needs of diverse industries. Through precision manufacturing and a customer centric philosophy, we ensure that our clients' products are not only protected but also presented with market-leading excellence.
Yaqub Spices (Yaqub Foods)
Representing the newest chapter in our legacy, Yaqub Spices captures the heart of authentic Pakistani cuisine. Crafted from 100% natural, premium ingredients, our masala blends are designed to bring the traditional richness, aroma, and flavor of home cooked meals to every kitchen. We bridge the gap between fresh innovation and timeless tradition.
Laeeque Rafiq Foundation
The Laeeque Rafiq Foundation serves as the philanthropic heart of the Yaqub Group. We are dedicated to the sustainable upliftment of our communities through targeted initiatives in education, social welfare, and humanitarian aid. Our mission is rooted in deep compassion and a commitment to creating a lasting, positive impact for those in need.
Laeeque Rafiq Hospital
Operating under the compassionate umbrella of the Laeeque Rafiq Foundation, Laeeque Rafiq Hospital is a testament to our dedication to public service. Providing quality healthcare with dignity, our facility serves the people of Multan and surrounding regions as a beacon of medical excellence, trust, and patient-centered care.
Corporate Social Responsibility
Laeeque Rafiq Hospital
The CEO Chaudhry Rafiq established Laeeque Rafiq Hospital (LRH) under the umbrella of Laeeque Rafiq Foundation to provide medical facilities to remote areas of Punjab. It is located around 19 KM away from Multan en route to Bahawalpur.
The hospital is spread over an area of 2.25 acres, with plans to transform it into a multistory and multi-disciplinary hospital, research center and an educational institution. It is surrounded by a number of small towns like Lar, Qasba, Basti Malook, Muneer Abad, Gardez More, Gulabi Wala etc. and their population ranges from 1/2 to 1 million (approx). Unfortunately, these neighboring towns are deprived of basic health facilities.
The LRH is only the beginning. Our aims are set, that are, attaining a much advanced level of medical care provision to the people of these regions, initiation of mother and child charitable dispensaries at far lung areas and mobile basic health units. These will be linked to the hospital both for administrative and medical matters.
Contact us
Let's get in touch
Reach out for product inquiries, partnerships, or a visit to our sales office in Multan.
Sales office
Yaqub Soap Factory
Shahrah e Rashid Yaqub Centre, Multan
Multan, Pakistan
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